Summary
Hawku is the leading marketplace for games and utility NFTs on the Polygon Network and serves as the preferred marketplace for games like ZED.run, The Red Village and Frontyard Baseball.
Hawku proposes to add a marketplace for Crypto Unicorns that can help address the specific needs of Crypto Unicorn games. The marketplace will allow people to search, filter, buy, bid and sell based on the unique real-time data of the various types of CU tokens like unicorns, land, etc… Hawku’s platform also will auto-cancel listings when people try to list locked NFTs (and will add more protections in the near future). Hawku can get this up and running within 7-14 days of acceptance.
Motivation
The CU community deserves a marketplace that is focused on gaming/utility NFTs and a marketplace platform that is constantly updating and improving.
We believe current marketplaces cater primarily to the Avatar/Art/PFP NFTs whose value are driven by rarity and floor prices and not Gaming/Utility NFTs whose value are driven by data and performance metrics. This frustrated us immensely with ZED.run and we launched Hawku to change that for good.
Hawku is dedicated to becoming the leading marketplace for utility/gaming NFTs and serving games and their unique marketplace needs.
Why shouldn’t CU build a custom peer-to-peer marketplace? Building a custom marketplace is time consuming, hard work and expensive. While it is not super hard to build a prototype or very basic marketplace, it will become very expensive/time-intensive to build in all the functionality that will be soon requested by the community (many features of which are not in the current RFP but will become important once a marketplace is launched). It will also require not just dedicated technical talent but dedicated product management and long term customer support. Building a custom marketplace also comes with its own security risks as new software can come with new exploits.
Details
Hawku is the leading marketplace for games and utility NFTs on the Polygon Network. Since its launch in the end of February, 2022, Hawku has facilitated over 38,000 sales of gaming NFTs totaling over 4,400ETH and growing daily.
Hawku has focused its marketplace on gaming and utility NFTs where the value of the NFT is based on real-time performance data and not just rarity and aesthetics.
Hawku started as an analytics tool for ZED.run and since its marketplace launch now accounts for over 90% of the ETH transactions in ZED.
The Hawku Marketplace is built on top of the 0x protocol, a battle-tested smart contract protocol that is also used by Uniswap, Opensea (which uses it for its Polygon Network) and Polygon.technology’s site. This is a joint custody contract as the token is still owned by the player even after listing it.
Hawku is backed by Lightspeed Venture Partners, Multicoin Capital, Dragonfly Capital, Animoca Brands, Alameda Research and more.
What Hawku Provides
- A Marketplace Optimized for Real-Time Game Data. Hawku is targeted to tokens with data (and value) updating in real-time. Hawku’s items are all displayed using summaries of real time data and Hawku lets players filter, analyze, summarize, buy and sell based on updating game-specific data. Each section is completely customized to the game’s unique data and Hawku’s system automatically updates the data upon events or actions.
- On-chain and Off-Chain Data Support. Hawku can support both on-chain blockchain data and off-chain data via APIs. (We already do this with both ZED and The Red Village)
- Quick Deployment. Hawku can support mint data very quickly and can get private APIs running in a few days.
- Locked Token Handling. Hawku automatically cancels listings of locked tokens the moment someone tries to buy it (and notifies both the bidder and seller an error has occurred.) This is important if a lister lists a token and then subsequently locks it. In the next few weeks - and with API or ABI support - Hawku will provide the opportunity to prevent listings from being created if a token is locked. (Other games on our marketplace have requested this as well).
- Ability to Grow the Audience. Hawku already has an audience of thousands of avid web3 game players. By being on the Hawku marketplace, that community can be introduced to Crypto Unicorns.
- API for Third Party Tools. Hawku can provide both CU and qualified third-party tools a realtime API to measure and compile stats on listings and sales.
Extra Features Hawku Provides That Are Not In The RFP And Should Be!
- Ability to Bid, Counter and Reject bids. In addition to listing tokens (for 1, 3, 7, 30 or 90 days), Hawku provides the ability for buyers to bid on tokens and for sellers to counter and reject bids. We have found this to be a critical part of the marketplace and was by far the most requested/missed feature when we launched. Any marketplace that CU chooses should have this functionality.
- Customized Notifications Both On Site and Via Email. Players have the ability to receive notifications of sales and bids via email or website and can customize the threshold for receiving notifications (based on minimum bid, sale or minimum percentage of listing). Again, this should be required for any marketplace or else sellers will never know when their tokens have sold.
- Third Party Tool Affiliate Program. Hawku includes an affiliate program for qualified tools/influencers to make up to 1% of the total sale of NFTs for listings/sales that they facilitate on the marketplace. Twitch streams, analytics sites that promote CU can now have a new way of monetizing. We have found that the web3 games that thrive the most have a vibrant 3rd party tool ecosystem and we want to do our part to help those tools find some monetization channels.
- Real Time Analytics, Graphs and Charts. With Hawku, players can configure and analyze tokens using real time filtered analytics and charts. For example, when CryptoUnicorns launches Racing and Jousting, Hawku will let players search and filter based on win rate and then drill down by win-rate (or show-rate) by category or class.
- Player Created Saved Lists Of Tokens. In Hawku, players can tag and save individual NFTs onto both private and public custom-named saved NFT lists. Players currently use these saved lists to keep track of NFTs they want to buy, breed or race with as well as lists of fun NFTs they want to share.
- Shareable Searches. Also, Hawku searches are all shareable via URL which can allow influencers to share recommended listing or sale searches. This is useful when community members want to share what searches they are using or information about recent sales on the platform.
- Sale Snapshots. When filtering based on sold token data, Hawku searches based on a snapshot of the data at the time of sale… (So if a unicorn was sold before it was raced and subsequently raced, we would show the sale was at 0 races with 0 win rate.). This is very important in terms of figuring out current market prices especially if tokens change based on actions made by the players.
- Mobile Support. Hawku is functional on desktops, tablets and mobile devices.
- Support for Metamask, Wallet Connect and Torus. You can log in with MetaMask, Wallet Connect as well as Torus for social logins.
- Detailed Race or Joust pages. Hawku supports a Race or Joust detail page allowing players to drill down further on individual events.
- Breeding and Family Support. Hawku supports a family tab showing parents and children with key attributes and prices if they are listed.
- Stolen Item Marking. Hawku can mark items that were reported stolen and also (shortly) block them at the moment of listing.
- Wallet page. ability to see all the tokens in your wallet and filter those tokens down.
- Dark Mode. Hawku supports Dark mode.
- Search by Token Name. Players will want to search for tokens by their name.
- Continual improvements. As a marketplace with full-time staff fully dedicated to development of a utility/gaming NFT, Hawku is continually making updates and improvements to the platform on a weekly basis. (Most recently we added the ability to add saved lists and lists of recent events).
- Customer Support. Hawku provides customer support via online chat, email and Twitter and we often have a community manager hanging out in the game discords to answer any questions or issues.
Fees:
Hawku charges a 2% marketplace per purchase fee and has no upfront costs (although maybe now seeing the other proposals we should!). The marketplace fee helps support the continuous support and development of the marketplace and a portion of that marketplace fee is used to help support the third-party affiliate program.
Time to develop:
We should be able to get CU up and running in a matter of days (let’s say a week for mint data and 2 weeks including API data just to be conservative).
What we need:
We will need community input on things like which 3 metrics to display on the listings page for each of the tokens as well as if there are any graphs, etc… If an API is available, we would need access and basic documentation on the API to be able to integrate it. Most importantly, We need community support such that the community wants this marketplace (mostly in terms of making reasonable listings).
To see Hawku Live
We encourage anyone who is interested more about Hawku to see our website at www.hawku.com or talk to the ZED.run, The Red Village, or Frontyard Baseball discord communities.
Requirement Checklist
Requirement | Hawku Support | Notes |
---|---|---|
Listings in WETH/ETH | Yes | |
USD Equivalent Shown | Yes | |
Locked NFTs listed for sale get delisted if someone tries to buy them | Yes | |
Player cannot list a locked NFT | Yes (Expected August 2022) | |
Support for multiple collections on the game’s site pages (Unicorns, Land, Shadowcorns, items, etc) | Yes. Hawku supports multiple tokens within a game, each with their own Metadata and filtering configurations. | |
Dedicated mini-site to Crypto Unicorns | Yes | |
Last activity metric | Yes | |
Updating Metadata | Yes (Hawku can update Metadata and recompute real-time data summaries based on both Blockchain events and API results). | |
Blacklisting Items to make sure they cannot be listed. | Yes. Hawku has the ability to mark items as unlistable (it is currently done via support). | |
Blockchain and in-game data for Unicorns Name, Class,Genes/Parts,Stats,Lifecycle,Breeding Points,Origin,Mythic Stats (Single Mythic, Double Mythic, Triple Mythic, etc.), Total Energy Points when possible, Parents | Yes. Hawku can get data from both the Blockchain and APIs and can also automatically run summarization and filtering operations on the data (to say sum stats for a total points). Calculations can be run at mint or after events (like races/jousts) to compute win-rates. Players can also filter and drill down based on these stats. | |
Land Attributes: Class, Level, Land XP when possible, Buildings (w/Level & Farm Bonuses when possible) | Yes. (see above.). | |
Advanced filters & sorting - Filters:Unicorns: Class, Parts, # of Mythic Stats, Land: Class, Class Group | Yes. Hawku can even do more - allowing sorting by Land XP, Total energy points, and in-game metrics like win-rate. | |
Breeding support and Family tables | Already supported for ZED. Support for other games expected by end of August 2022. | |
Sorting | Yes. Hawku supports highest/lowest price, recent sale, recently added, and can support anything you can filter. With our API, tools or CU can also compute lowest and highest sale in the last 24 hours. | |
Display Transaction history for NFTs | Yes. Transaction history is provided both by Wallet address | |
Stats/Analytics support so we can review and evaluate how players are interacting with, buying, selling, and listing our NFTs. list price,sell price,price history,protocol daily fees, displayed floor prices for each asset type,#owners,NFT counts (by type),#lists, #buys,volume | Yes. These can all be computed using the Hawku API. Also all sale and owner data is available via the blockchain and therefore sites like Dune :). | |
Support for 2.5% CU Royalty | Yes. |
Also comes with Hawku
Requirement | Hawku Support | Notes |
---|---|---|
Real-time updated attributes attached to all tokens | Yes. | |
Bidding - Ability for players to bid on tokens and for sellers to counter, accept or reject bids | Yes. | |
Customizable notifications both on site and via email for sales and bids | Yes | |
Customizable and filterable Real Time Analytics, graphs and charts | Yes | |
Snapshot data of sale at time of sale. | Yes | |
Existing community of thousands of avid gamers | Yes | |
Battle-tested Marketplace that already has supported almost 40,000 transactions | Yes | |
Detailed Race or Joust pages for analysis drilldowns | Yes | |
Full Mobile Support | Yes | |
Affiliate program to support third-party tools and influencers | Yes | |
Support for Wallet Connect, Metamask and Torus | Yes | |
Dark Mode | Yes | |
Search By Token Name | Yes |
Requirements not currently supported
Requirement | Hawku Support | Notes |
---|---|---|
Auction support | No | We have found this is not used frequently on Polygon marketplaces and has not been a big request from any of our players. |
Paid Placement Carousel | No | This gets pretty tricky as the next request will be to promote “seller’s notes” which requires a large amount of moderation to avoid scams/spam/misleading content. Just as important, filling the top of all search results with paid sponsored ads (to pay for the advertising) and may not even be relevant to the search we believe would make a very cluttered and poor user experience - especially on Mobile |
1155 Support | Not included at this time but we plan to support it in the future. | |
Completely private custom site | Hawku will provide a private branded section dedicated to all Crypto Unicorn NFTs where players can tab between the different NFTs easily. Members of CU can go to this section directly. The overall marketplace platform is shared among avid gamers. If CU is one of the best web3 games, we believe this is a huge net positive for Crypto Unicorns as it will introduce other avid players to CU |
Conclusion
Hawku will create a customized game section for Crypto Unicorn NFTs on its marketplace platform. We believe we can have this available in 7-14 days from agreement.
Upon completion of development and before going live, Hawku will invite members of the community (chosen by the community) as well as LG to test the custom Crypto Unicorns section of Hawku on a staging server to make sure it meets the appropriate quality levels needed for becoming the preferred marketplace for CU.
Assuming the members and game creators approve of the site, Hawku asks the community to commit to a trial of making the Hawku Marketplace the primary CU marketplace for at least a 30 day period - including altering links on its site, and promotion of it in its communities, and encouraging members to shift/list on the Hawku site. After the 30 day period, the community can decide whether or not to continue.
For fees, Hawku is asking for no upfront fees and has a 2% marketplace fee.
We believe pretty strongly the CU community will like the marketplace we produce and we encourage the community to talk with members of other games that use the Hawku Marketplace to better understand the value we bring to their games.
Please let us know if you have any questions!
And finally some mockups! (The numbers are currently win rate, total stat points and Mythical number but this is totally customizable).